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Marketing Objectives:
To create a recipe-driven grassroots “word-of-mouth” campaign for Nestle’s VeryBestMeals.com and VeryBestBaking.com focusing on new low carb based recipes among young online mothers. To increase the number of mothers who sign up for daily and weekly email recipes. To build relationships and drive traffic to the site in an authentic capacity.
Process:
Engaged users directly and started conversation about the brand via Message Board Moderators, online Column Writers and Webmasters to form a positive perception of this website resource.
Results:
Reached and directly engaged 10s of 1000s of the target. Obtained 3 times the amount of desired traffic to the site. Far surpassed client established benchmarks for eCRM sign-ups for the recipes.
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