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Marketing Objectives:
To publicize the Nestle Very Best Kids website to Parents, Nannies and Early Childhood Educators as a worthwhile Craft and Activity Resource. To enhance the perception of Nestle and their products.
Process:
Designed an integrated DTC and DTI campaign. Reached 10s of 1000s of Parents, Nannies and Teachers in direct word of mouth engagement.
Results:
Far surpassed the clients established benchmarks for eCRM newsletter signs-up via Message Board Moderators and online opinion leaders. Increased the www.verybestkids.com website traffic, created authentic conversation and dialogue about VeryBestKids as a quality children’s resource.
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