Social Media Experts
 

“Thirty-second commercials are dead. Television is dead. Everybody is dead – except Google. And iTunes. And YouTube.”
   - Gary Carter, President of Creative Networks at FreemantleMedia

“Online ad spending increased 17% last year to $9.8 billion as compared to only 5% growth for Television.”
   - Jaimal Yogis, “The hot new viral: advertising!” SF Magazine July 2007

“Spending on alternative media strategies surged 16.4% in the first half of 2006 to an estimated $53.37 billion compared with the same period of 2005. Growth was driven by double-digit gains in most of the 23 subsegments of alternative media.”
   - PQ Media: Alternative Advertising and Marketing Outlook 2006


CORE SERVICES:

Consumer Insight

  • Developing target segmentation, psychographic profiling, and core campaign strategy around consumer insights.

Strategy & Creative Development

  • Viral video and webisode creation and production, online character development, avatars, viral email, contests, widgets, social network design, interactive games, blogs, and other interactive content recommendations and development.

Direct to Consumer (DTC)

  • Messaging placement through word of mouth campaigns, blog commenting, video uploading and sharing, message board moderator outreach, podcasting, webcasting, tagging and social bookmarking.
  • GPR’s expertise includes cutting edge mobile integration campaigns, peer to peer video and game hosting & distribution, and video uploading.

Direct to Influencer (DTI)

  • GPR develops content which editors, bloggers, influencers, online column writers, analysts, and industries use, place, and disseminate to their users and readers. GPR build an electronic press kit / backend extranet for every client which includes: press releases, viral videos, webisodes, interactive web and desktop widgets, podcasts, RSS feeds, banners, screensavers, ringtones, wallpapers, message boards, social network links, social bookmarking URLs, contests, swag, wikipedia pages, and more.


    • Samples: Stormhawks / Outsourced

Business Development and Strategic Partnerships

  • GPR’s thick rolodex of strategic partner relationships offer Clients the ability to co-partner with pre-qualified non-competitive companies to maximize pooled resources and marketing dollars to acquire the greatest amount of exposure.
  • Design, development and refinement of affiliate-based influencer programs to build out Clients’ affiliate networks and drive their sales.

Campaign Reporting & Intelligence

  • GPR provides comprehensive and customized word-of-mouth and social media reporting.
  • GPR provides clients a real-time snapshot of what is being said about their brand, product, or service in all social media channels.
  • GPR translates the insight into action for our clients, providing them a clear roadmap and blueprint for their online relationship marketing campaigns.
  • GPR lets clients know who is talking about them, how, and why through a developed technological, analytical and reporting process.